They say, “Don’t judge book from its cover.” However, research reveals that 49 milliseconds is all you have to make the online user stay on your website! How you do that? By making the best use of web typography.
Below are 5 key factors of responsive web typography.
1. Thoughtful use of fonts
Thoughtful use of fonts ensure creation of effective typography. From the inception of Font Face, website designers like the idea of using various font types in their designs. When you know how to tailor typography play with visuals, you will be able to develop website with a high-octane appeal.
Tip- Don’t use popular fonts. Because remember they only will look at a Purple Cow.
Example: Checkout vox.com that beautifully combines two Sans-Serif fonts, effortlessly. Their headlines contain Balto typography, Alright Sans makes the body text, and Harriet that is scattered throughout the site. Result? A clean, crisp, and beautiful website appearance.
2. Highlight your headlines
Various web typography studies reveal that the typography of a website is the key to protrude ‘Distinct.’ As a result, you find more and more website visitors hovering over your website. So highlight what needs to be.
3. Use different types of fonts
The idea is to animate your website in a way that it keeps talking to the users. And the best way to do it is by an appropriate usage of different types of fonts of various colors and sizes.
Secondly, select a typeface for your website as per the website’s theme. Or when it is about different pages on the website, select a typeface that resonates with your website’s category. This deepens the user’s attention on your web page as now everything from typography to visuals are communicating the same message, same tone.
4. Modulating the measure
Modulating the measure is important for responsive typography. So you need to modify or modulate a web page’s line length. When you modify a font’s line length, it contributes to the responsiveness of any typography. If you want to make responsive designs, make responsive alterations to your website font. And the users will come to your website like bees hover around the honey.
Example: This website- I Love Ligatures limits the characters per line to say about 75 chars. So when you see it, it looks refreshing, a new flavour as you read through their texts. With different line length.
5. Make the user comfortably read from different distances
It is important that you make the user comfortably read from different distances. How do you do that? By using different types of fonts and font sizes. When you do this, it automatically improves the readability of your website at various distances for the user. This is an essential standard met to achieve responsive typography.
Choose a font size that is easily viewable but not harsh on the eyes. The font size should be readable not digressing. This can be difficult for designers to incorporate as then, there can be a need to compromise on the ideal measure. What’s the catch here? The catch is that to achieve an ‘ideal measure’, one may need to reduce the font size or enlarge it. Either of which can make the text unreadable.
The bottom line? Viewers should be able to read your content comfortably. Therefore, a key element for responsive typography is to make sure that diverse font sizes are utilized so that users can read at different reading distances. You can use size calculators to determine the appropriate font size dimensions to be perceived from various reading distances.
Example: There is a website named by Moonbase & Co. that helps clients design websites and develop promote their businesses. The text that lies in the center of the image, guts out. It clearly conveys what the website is about. That is how you make swaying eyeballs stop!